(in no particular order)
- Everybody Writes
- The 22 Immutable Laws of Marketing
- Influence
- Behind The Cloud
- Alchemy
- Ogilvy on Advertising
- Cashversting
- Positioning
- Scientific Advertising
- You Have More Influence Than You Think
- The Ultimate Sales Letter
- Blue Ocean Strategy
- The Autobiography of Gucci Mane
- Obviously Awesome
- Year of Yes
- Content – The Atomic Particle of Marketing
- The Creative Curve
- Hey Whipple, Squeeze this
- Building a StoryBrand
- Tested Advertising Methods
- Stories that Stick
- The Adweek Copywriting Handbook
- Jab,Jab, Jab, Right Hook
- The Content Fuel Framework
- The Choice Factory
- What Your Customer Wants and Can’t Tell You
- Hug your Haters
- Nudge
- The Ultimate Sales Machine
#bo